How to Do Link Reclamation for SEO
Link reclamation is the process of finding existing mentions of your brand that aren't linked or links to your site that have broken. You then reach out to the webmaster to ask them to turn the mention into a link or fix the broken one, ensuring you get the full SEO value you deserve.
Link reclamation is one of the highest-ROI activities in SEO because the hard part—getting mentioned—is already done. There are two types: Unlinked Brand Mentions and Broken Backlinks. Unlinked mentions happen when someone talks about your brand (e.g., 'pSeoMatic is great') but doesn't hyperlink to your site. Broken reclamation happens when an old link to your site now leads to a 404 page. pSeoMatic helps prevent the latter by managing site structure effectively, but if you do have broken links, it allows you to quickly create relevant 'landing' pages to redirect that authority back into your site ecosystem.
Hướng dẫn từng bước
Set Up Brand Monitoring
Use tools like Google Alerts or Brand24 to get notified whenever your brand name is mentioned online.
Identify Unlinked Mentions
Filter your brand mentions to find those without a link. Check the site's quality to ensure you actually want a link from them.
Find Broken Inbound Links
Use an SEO tool to find 404 errors on your site that have incoming backlinks. These are lost opportunities.
Reach Out with a Solution
For unlinked mentions, thank them and ask for a link. For broken links, provide the new URL and explain it helps their users avoid a 404.
Pro Tips
- Always be polite; they've already done you a favor by mentioning your brand.
- Suggest a specific page to link to (like a relevant guide) rather than just the homepage.
- Prioritize high-authority news sites for unlinked brand mentions.
pSeoMatic giúp bạn như thế nào
pSeoMatic's structured approach to content means you rarely have broken links. However, if you find an unlinked mention of a specific localized service you offer, you can use pSeoMatic to instantly ensure you have the perfect targeted landing page for them to link to.
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