How to Build Links with Expert Roundups
An expert roundup is a blog post where you ask multiple industry experts a specific question and compile their answers. This builds links because the featured experts often share the post with their audience and link to it from their 'Media' or 'Press' pages.
Expert roundups are a classic link-building and networking strategy. By asking 10-20 experts for their opinion on a hot topic, you create a piece of content that is inherently high-value and multi-perspective. The magic happens after publication: each expert has a 'stake' in the content. In 2026, the key is to ask a unique, polarizing, or highly specific question rather than something generic. pSeoMatic can help you scale this by creating different 'Expert Hubs' for various sub-niches. For example, instead of one general SEO roundup, you can create roundups for Local SEO, Technical SEO, and Ecommerce SEO, allowing you to engage with a much wider pool of experts.
คู่มือแบบ Step-by-Step
Define a Compelling Question
Ask something that experts will enjoy answering and that hasn't been covered a thousand times before.
Outreach to Experts
Send a short, personalized invitation. Tell them why you want their specific opinion and keep the 'ask' small (e.g., 100-200 words).
Format and Publish
Organize the answers clearly. Include a headshot, name, and link to each expert's site to maximize the 'ego-bait' factor.
The 'Gentle' Link Request
Once published, email the experts to let them know. Provide social share links and mention that they are welcome to link to the feature on their own site.
Pro Tips
- Include a mix of 'big names' and 'rising stars'; the rising stars are more likely to promote the link.
- Use a professional-looking layout; experts don't want to link to a messy, ad-filled blog.
- Repurpose the roundup into a downloadable PDF or an infographic to increase its linkability.
pSeoMatic ช่วยคุณได้อย่างไร
pSeoMatic makes it easy to host and organize expert roundups at scale. You can create specialized roundup pages for different industry verticals, ensuring the content is perfectly aligned with the niche of the experts you are inviting.
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