How to set up Google Business Profile?

If you have a physical location or serve a specific geographic area, a Google Business Profile (GBP) is non-negotiable. It is what powers the 'Map Pack'—the list of three local businesses that appears at the top of many search results. To set it up, you need to claim your business on Google, provide an accurate address, and verify your ownership (usually via a postcard or phone call). Once verified, you can add photos, respond to customer reviews, and post updates. A fully optimized profile includes your specific business category, accurate hours (including holidays), and a local phone number. Google uses the information in your GBP to determine how 'relevant' and 'prominent' you are for local searches. Encouraging customers to leave positive reviews and responding to them consistently is one of the fastest ways to climb the local rankings and drive foot traffic to your store.

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Pro Tips

• Use your actual business name; adding 'extra keywords' to your name can lead to a suspension.
• Respond to every review, both positive and negative, to show Google you are an active business.
• Post regular 'Google Updates' to share news, offers, or events directly on the search results page.

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