How to Use HARO (Connectively) for Backlinks
HARO (now Connectively) is a platform that connects journalists with expert sources. To get backlinks, you monitor daily queries from reporters, provide high-quality, expert answers, and in return, get a mention and a link in major publications like Forbes, WSJ, or niche news sites.
HARO has long been the favorite tool of SEOs for getting high-authority 'earned' links. The platform has rebranded to Connectively, but the strategy remains the same: speed and expertise. Journalists are on tight deadlines; if you can provide a concise, insightful quote that fits their story perfectly within an hour of the request, your success rate will skyrocket. In 2026, AI is being used to filter these responses, so it's more important than ever to sound like a real human expert. pSeoMatic helps by ensuring your site has the topical depth to back up your 'expert' status when a journalist clicks through to check your credentials.
Guide étape par étape
Set Up Daily Alerts
Monitor the Connectively dashboard for keywords related to your industry. Check the queries at least twice a day.
Filter for High-Authority Leads
Prioritize requests from major media outlets or well-known industry blogs. Check their Domain Rating to ensure the effort is worth the link.
Write a Concise, Usable Quote
Don't write fluff. Give the journalist exactly what they need: a punchy, 2-3 sentence quote that they can copy-paste directly into their article.
Include Your Bio and Headshot
Make it easy for the reporter. Provide your full name, title, a link to your site, and a high-res headshot link.
Conseils de pro
- Use a professional email address from your domain, not a Gmail account.
- Be the first to respond; most journalists pick from the first 5-10 good responses they receive.
- Only pitch for topics where you have actual expertise; 'fake' expert pitches are increasingly ignored.
Comment pSeoMatic vous aide
pSeoMatic establishes the 'EEAT' (Experience, Expertise, Authoritativeness, Trustworthiness) of your site. When a journalist reviews your pitch, they will see a comprehensive, well-structured site powered by pSeoMatic, which confirms your authority in the niche.
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